



The 5-criteria niche framework — how to pick a niche-within-a-niche that actually pays (and why "home services" isn't a niche)
The 4-component offer formula — promise · price · guarantee · timeline — with 6 sample offers across pool builders, dental implants, tree surgeons and more
The 6-step lead sourcing routine — using Google Maps + a free Chrome extension to pull 100-300 qualified prospects in 30 minutes
The Cold Call Tracker template — a pre-built Google Sheet you can copy and use from day one
The verbatim cold call script that books demos without sounding like a salesperson
The 5-phase demo framework — including Paul Broom's Magic Wand close that pre-empts every objection
The 10-minute yes-to-signed flow — exactly what to send (and when) to lock the deal in before it cools
A 30-day action plan — week by week, what to do each day to land your first paying client
